TOSSIT
SERVICES
SOCIAL MEDIA
HEAD OF CONTENT
COMMUNITY GROWTH
YEAR
2024
INFO
Led TOSSIT game’s social media content for the Spanish market, developing the strategy and creating platform-specific content and community building. This work also involved coordinating the digital team, supporting events and using performance insights to guide content decisions and shape a stronger local presence.
PROBLEM
TOSSIT’s game mechanics and different modes were not immediately easy to understand, making it harder for new audiences to see how the game worked. The brand needed content that could spark genuine interest in trying to play.
SOLUTION
A clear visual guide was created to explain the game and its different modes in a simple, engaging way. Alongside this, a social growth strategy was introduced, with more consistent and recognisable content across platforms. The new approach helped expand visibility, reaching more than 1M users across campaigns.
