LEVA
SERVICES
BRANDING
CONTENT LEAD
CREATIVE DIRECTION
YEAR
2025
INFO
Led the full SS25 launch for LEVA eyewear, shaping the brand identity, creative direction, social media and content strategy. From concept to execution, developed visual content across design, photography and campaigns, while also producing, directing and casting all campaign and e-commerce shootings.
PROBLEM
LEVA had a clear vision of what it wanted to become, but that vision had not yet been translated into a defined brand identity. The concept was there, but there was no established framework to shape how the brand should look, communicate or develop over time. Its typography, visual language, messaging and tone were still undefined, and there was no clear strategy for how the brand should approach social media or build its audience.
SOLUTION
A complete brand identity was developed first, creating a clear foundation for how LEVA eyewear should look and communicate. From there, that identity was brought to life through social media, with content built around a consistent visual direction, and extended into the creative direction of the brand launch and product campaigns created for the e-commerce website.
